Growing commercialization and busier lifestyles of people has led to the requirement of faster delivery. This gave the logistics industry an opportunity to launch a new service vertical named express logistics which was a faster way of delivery compared to the normal delivery. The express delivery services industry comprises of firms that provide expedited movement of document, parcels and other goods. These firms maintain control over the shipments throughout the delivery process and often use technology to monitor the location of each item. As the air transport develops, the express services can reach longer distances and fulfill the time-sensitive delivery.
The express logistics market in Vietnam was evaluated at USD ~ million in 2011 which witnessed an increase to USD ~ million in 2012, thus displaying a growth rate of ~% in the market. Air express was the most popular means of express delivery as compared to ground express delivery. The trend of shopping online for perishable items such as food products including fruits and vegetables, meat, fish and others has been rising. Changing consumer shopping habits coupled with rising usage of E-commerce has given a rise to express delivery services in the country. Vietnam express logistics market was observed to generate revenues worth USD ~ million in the year 2017, thus growing at a six year CAGR of ~% in the review period 2011-2017.
The domestic express segment dominated Vietnam express logistics market with a massive revenue share of ~% in the year 2017. Domestic express delivery companies operating in Vietnam were witnessed to start investing in modern technology in order to meet the increasing demand in the delivery of goods through E-commerce. On the other hand, international express services in Vietnam express logistics market captured the remaining ~% revenue share in the year 2017 majorly owing to development in transportation for sending goods to international locations.
The express logistics industry in Vietnam was witnessed to be highly concentrated with the presence of major players in both domestic as well as internal express segments. Express logistics has gained popularity in Vietnam majorly due to shift in consumer preferences; rise in E-commerce owing to increasing internet and smartphone penetration in the country; and companies offering faster options of delivery. In accordance with the Vietnam E-commerce association, speedy development of online trading activities within the country has led to express delivery firms in the domestic market to improve their fees and speed of the delivery, thereby increasing competitiveness in the market. Major domestic players include Viettel Post, GHN, VNPost and others. On the other hand, Vietnam’s entry into World Trade Organization (WTO) has opened entry of several foreign express delivery firms including DHL from Germany, TNT from Netherlands, FedEx and UPS from US. Additionally, foreign tie-ups with Vietnamese companies were also witnessed to increase in the country.
Over the forecasted period, Vietnam express logistics market is expected to drive demand for express mail services majorly from leading growth sectors such as IT, pharmaceuticals, electronics and financial & business services in the country. The market is estimated to generate revenues worth USD ~ million by the year ending 2018. With same-day delivery, orders are delivered within a few hours after purchasing them, or in a chosen time window on the same day, thus driving the demand for express delivery services in Vietnam. The express logistics industry is expected to respond well towards growth in international trade by investing in new delivery routes and services to ensure that they can meet the growing demand for rapid, guaranteed international delivery. Vietnam express logistics market is estimated to reach revenues worth USD ~ million by the year ending 2022, thus growing at a CAGR of ~% in the forecast period 2018-2022.
In accordance with Vietnam E-Commerce Association, Vietnam is the 4th country in terms of e-commerce development within Asia-Pacific region and is estimated to reach a market size of USD ~ billion in the upcoming five years. Vietnam’s E-commerce market majorly belongs to international giants such as Amazon and Alibaba whereas; small players operating within this industry have more than ~ online sales sites and more than ~ active fan pages.
Growing E-commerce activities has led to high frequency of large scale deliveries across provinces, therefore giving birth to logistics services specific for e-commerce activities in Vietnam. E-commerce in Vietnam is further anticipated to grow at a good pace owing to the widespread of broadband internet and technology services. Additionally, non-cash payment technologies coupled with increasing trend of cross-border sales have created a positive impact the Vietnam’s E-commerce industry.
Vietnam E-commerce logistics market generated revenues worth USD ~ million in the year 2015 owing to the country’s increasing access to internet and smart phones coupled with the emerging trend of online shopping. The market is primarily dominated by third party logistics providers such as GHN, Viettel Post, VN Post and DHL eCommerce; followed by E-commerce merchants such as Lazada, Shopee, Tiki and others. The gradual shift in the preference of customers from physical shopping (store based) to online shopping has exponentially increased the number of online orders. In accordance with Vietnam E-Commerce Association, Vietnam is the 4th country in terms of e-commerce development within Asia-Pacific region and is estimated to reach a market size of USD ~ billion in the upcoming five years. Surge in cross-border online trading activities is one of the major driving forces affecting the Vietnamese E-commerce industry.
3PL companies in Vietnam E-commerce logistics market have dominated E-commerce logistics market with the share of ~% in terms of number of orders received during 2017. Some of the major 3PL companies include VN Post, Viettel Post, GHN and others which provide end to end services i.e. from securing inventory in a warehouse to transporting goods from one place to another. Whereas, E-commerce merchants via their in-house logistics team captured the remaining market share of ~% in terms of number of orders in the year 2017. Major E-commerce companies in Vietnam include Lazada Vietnam, Adayroi and Tiki which have their own well established distribution channel in the country.
By Speed of Delivery
The 2 day delivery, commonly known as standard delivery segment was observed to be chosen as the most preferred shipping choice for Vietnamese digital by the 1 day delivery segment with a market share of ~% in terms of number of orders, thus evaluated at ~ million in 2017. Growing expectations of consumers towards fast shipping from e-retailers has led to rise of same-day delivery option in Vietnam. The segment captured a market share of ~%, thus evaluated at ~ million orders in Vietnam E-commerce logistics market in the year 2017. Delivery within 2 hours and delivery beyond 2 days captured the remaining revenue shares of ~% and ~% respectively in terms of number of orders in the year 2017.
By Payment Method
The Cash on Delivery (COD) segment established itself as market leader in Vietnam E-commerce logistics market with a massive revenue share of ~% in the year 2017. Cash on Delivery (COD) remains the dominant means of payment method accepted by merchants in the country owing to low consumer confidence in online payments and limited card penetration. Other payment modes such as bank transfers, payment cards; debit / credit cards, E-wallets and scratch cards collectively captured the remaining share ~% in Vietnam E-commerce logistics market in the year 2017.
By Area of Delivery
The intercity segment within Vietnam E-commerce logistics market established itself as market leader with a massive market share of ~% in terms of number of orders, thus evaluated at ~ million orders in the year 2017. Intercity delivery majorly happens with ground shipping where mini-trucks are preferred to transport multiple deliveries of orders of multiple customers for the same route taken. The segment dominates owing to the rising vehicle load capacity.
The remaining ~% revenue share was captured by the intracity segment in Vietnam E-commerce logistics market in 2017.
The E-commerce logistics market in Vietnam was observed to highly concentrate with the presence of major players such as GHN, VNPost and Viettel Post covering around ~% of the market share in the year 2017. These logistics companies in Vietnam were witnessed to compete on the basis of shipping points, coverage area, delivery boys, prices, payment collection methods and associations with E-commerce merchants. Other E-commerce logistics in Vietnam includes DHL Vietnam, Saigon Post and Shipchung.
Since the E-commerce business environment has become more dynamic and competitive, the companies tend to demand better logistics services which are flexible and cost effective in nature.
Over the forecast period, Vietnam E-commerce logistics market is expected to drive demand from rising E-commerce spending especially by a young, smartphone addicted and incredibly internet-savvy millennial group which has prompted E-commerce platforms in Vietnam to alter strategies to cater to the younger generation. Fulfillment of service order and electronic logistics play a vital role in expansion of businesses, specifically for E-commerce logistics providers. Value added services such as door delivery, real time tracking and others have given a competitive advantage to logistics players to build long lasting relationship with their customers. The sector is expected to escalate its way in the urban cities where a huge share of traffic is coming from the tier 2 and tier 3 cities as well. Along with the expansion of logistic carriers’ network, now a shipment can be delivered across a wider geography including other rural hubs. Vietnam E-commerce logistics market is expected to generate revenues worth USD ~ million in 2018 to USD ~ million by the year ending 2022, thus growing at a CAGR of ~% in the forecast period 2018-2022.
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Ankur Gupta, Head Marketing & Communications