UAE Online Fashion Market is Expected to reach around AED 5.47 billion in 2022: Ken Research

UAE Online Fashion market by type (Apparel, Fashion Accessories and Footwear), by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite).Company Profile of Major players in Online fashion market (Namshi General Trading LLC, Sivvi, Wadi General Trading LLC, Souq Group Pvt. Ltd., MarkaVIP, Elabelz, Noon, Bershka, and NextDirect).

  • Rise in internet and smart phone penetration will increase the reach of inhabitants towards online shopping.
  • Rise in the exposure to social media, people will be well versed with the global trends.
  • Interest free EMIs, credit card discounts and cash back offers will make large and expensive items affordable which will drive the online market.
  • Growth in the number of babies, the space for maternity wear on online website will increase.

Analysts at Ken Research in their latest publication “UAE Online Fashion Market Outlook to 2022- by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)” believe that companies marketing strategies and media campaigns along by providing large variety of products, involving participation of E-commerce portals while formulating laws and ensuring strict implementation of rules will aid the online fashion market.

UAE Online Fashion Market-01

UAE online fashion market growth will be mainly driven by growth of the younger population, increase in purchasing power, easy availability of branded products along with wide variety, convenience in purchasing online, rising disposable income and rising demand for E-commerce products in Dubai and Abu Dhabi. Increased competition from new players entering the market as well as fast changing technology is expected to further disrupt the market. Market will be driven by emerging product category such as maternity wear, plus size wear and sportswear among the inhabitants of UAE, addition of more promotional offers such as interest free installments, discounts on transaction done through debit and credit cards and cash backs offers, boost in smart phone shipment and falling cost of internet and smart phones.

UAE online fashion market is expected to register positive CAGR of around 21.6% during the period 2018-2022. Commitment to regularize market, transparent pricing and technological knowhow along with improving market consolidation are expected to have positive impact on the overall GMV of the online fashion market.

Key Topics covered in the report:-

UAE Online Value Chain

Debit Card Discounts UAE E-commerce

Online Cash Back Offers UAE

Internet Penetration UAE

Smart Phone Shipment UAE

Online Mobile applications UAE

Online Accessories Website UAE

Online Footwear Website UAE

E-commerce Logistics UAE

Online Mobile Search UAE

Online Tops Market UAE

Online Bottoms Market UAE

Online Jackets Market UAE

Online Accessories Price UAE

Online Footwear Price UAE

Market Place Model UAE

For more information refer to below link:

Related Reports:-

Contact Us:

Ken Research

Ankur Gupta, Head Marketing & Communications



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