UAE Online Fashion market by type (Apparel, Fashion Accessories and Footwear), by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite).Company Profile of Major players in Online fashion market (Namshi General Trading LLC, Sivvi, Wadi General Trading LLC, Souq Group Pvt. Ltd., MarkaVIP, Elabelz, Noon, Bershka, Yoox.com and NextDirect).
- Rise in internet and smart phone penetration will increase the reach of inhabitants towards online shopping.
- Rise in the exposure to social media, people will be well versed with the global trends.
- Interest free EMIs, credit card discounts and cash back offers will make large and expensive items affordable which will drive the online market.
- Growth in the number of babies, the space for maternity wear on online website will increase.
Analysts at Ken Research in their latest publication “UAE Online Fashion Market Outlook to 2022- by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)” believe that companies marketing strategies and media campaigns along by providing large variety of products, involving participation of E-commerce portals while formulating laws and ensuring strict implementation of rules will aid the online fashion market.
UAE online fashion market growth will be mainly driven by growth of the younger population, increase in purchasing power, easy availability of branded products along with wide variety, convenience in purchasing online, rising disposable income and rising demand for E-commerce products in Dubai and Abu Dhabi. Increased competition from new players entering the market as well as fast changing technology is expected to further disrupt the market. Market will be driven by emerging product category such as maternity wear, plus size wear and sportswear among the inhabitants of UAE, addition of more promotional offers such as interest free installments, discounts on transaction done through debit and credit cards and cash backs offers, boost in smart phone shipment and falling cost of internet and smart phones.
UAE online fashion market is expected to register positive CAGR of around 21.6% during the period 2018-2022. Commitment to regularize market, transparent pricing and technological knowhow along with improving market consolidation are expected to have positive impact on the overall GMV of the online fashion market.
Key Topics covered in the report:-
UAE Online Value Chain
Debit Card Discounts UAE E-commerce
Online Cash Back Offers UAE
Internet Penetration UAE
Smart Phone Shipment UAE
Online Mobile applications UAE
Online Accessories Website UAE
Online Footwear Website UAE
E-commerce Logistics UAE
Online Mobile Search UAE
Online Tops Market UAE
Online Bottoms Market UAE
Online Jackets Market UAE
Online Accessories Price UAE
Online Footwear Price UAE
Market Place Model UAE
For more information refer to below link:
Ankur Gupta, Head Marketing & Communications