UAE Online Fashion Market is driven by Growth in Younger Population, Increasing Use of Smartphone and Emerging Social Presence: Ken Research

Rising fashion trends along with the increase in mobile commerce has driven the growth of online fashion in the country. Moreover, influx of luxury fashion and emerging social media in the marketplace has resulted in higher customer penetration in the online fashion.

Analysts at Ken Research in their latest publication “UAE Online Fashion Market Outlook to 2022- by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)” believe that companies marketing strategies and media campaigns along by providing large variety of products, involving participation of E-commerce portals while formulating laws and ensuring strict implementation of rules will aid the online fashion market.

UAE Online Fashion Market Research

Online fashion market in UAE is at its early growth stage with increasing participation of E-commerce portals. With the emerging social media exposure, people are well versed with the global trends and thus are open to exploring the international brands. Though, Apparel and footwear witnessed slower growth in 2016 as compared to 2015 due to effect of the falling in oil and gold prices but the government of United Arab Emirates is proactively investing in diversification of economy, which is expected to lead to growth over the forecast period.

Growth in number of internet users and smart phone users had been significant in the last five years. UAE is home to largest expatriate population in GCC. The reach of people towards online shopping has also grown as people find it easy to shop through mobile mode. Moreover, increase in disposable income of the growing population of UAE coupled with the westernization has attracted people towards foreign brands. Even, inhabitants of UAE have started paying more attention towards their health and wellbeing over the period and therefore they are joining gym which has increased the space of sportswear on online portals. Brick and mortar stores such as Zara and Max have also started selling their products online as the demand for online sales have encouraged. Company’s partnership with the trusted payment gateways such as PayPal, CashU has made the online payment secure thus increasing the online sales.

Key Topics Covered in the Report

Online Desktop Search UAE

Online Footwear Price UAE

Online Sandals Market UAE

Inventory Led Model UAE

Online Belts Market UAE

Internet Penetration UAE

Online Mobile Search UAE

Omni-Channel Model UAE

UAE Online Footwear GMV

Online Jackets Market UAE

Smart Phone Shipment UAE

Online Bottoms Market UAE

Online Cash Back Offers UAE

Online Watches Market UAE

Online Sneakers Market UAE

Online Accessories Price UAE

Online Flip-Flops Market UAE

Online Hand Bags Market UAE

Online Footwear Website UAE

Online Mobile applications UAE

Online Footwear Market Sharjah

Online Accessories Website UAE

Kids Apparel Online Market UAE

Kids Footwear Online Market UAE

Men Footwear Online Market UAE

Debit Card Discounts UAE E-commerce

Women Accessories Online Market UAE

Consumer Online Buying Behavior UAE

Online Footwear Market Abu Dhabi

Men Accessories Online Market UAE

Kids Accessories Online Market UAE

Women Apparel Online Market UAE

Online Imitation Jewelry Market UAE

Women Footwear Online Market UAE

For more information on how to procure Research report, refer to below link:

Related Reports by Ken Research


Ken Research

Ankur Gupta, Head Marketing & Communications


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