Indonesia Online Classified Market by Revenue is Expected to Cross USD 80 Million by 2021: Ken Research

Indonesia Online Classifieds Market by (C2C classifieds, Recruitment Classifieds, B2B Classifieds, Property Classifieds, Auto Classifieds), By Product Categories (Electronics, Automobiles, Real Estate, Furniture, Books, Fashion, by Industry (IT/ITES, Real Estate, BPO, Manufacturing, BFSI), By Source of Revenue (Paid Listings, Advertisements), by Type of Listings (Free, Paid listings) by source of revenue (Recruiters, Job Seekers), by Type of Registered Companies (Companies, consultant), by Mode of Recruitment (Referrals, Online Recruitment, Company Walk-Ins), by Product Categories (Chemicals, Dyes, Allied Products, Electronics, Electrical Goods, Building, Construction Material, Civil Engineering, Industrial, Engineering Products, Medical, Pharma, Healthcare, Grains, Dairy, Other FMCG and Grocery Items, Apparel Clothing & Garments, Scientific Instruments & Supplies, Packaging Material & Machines, by Property Type (Residential Sector, Commercial Sector, Industrial Sector) by Sale or Rental Listings, by Entity (Real Estate Agents, Builders and Homeowners), by Car Type (MUV and SUV, Hatchback, Sedan, by Variant (Petrol, Diesel), by Cities (Jakarta, Surabaya, Banten, Bandung, Sumatra, Kalimantan, Tangerang, By Market share (Olx, Locanto, Adpost,,, BestJobsIndonesia,,, Indonesia TradeKey, IndoTrading, BizVibe, IndonesiaProduct,,, Lamudi, UrbanIndo, Mobil123, Carmudi, Rajamobil, Mobilbekas.

Share of Automobile Listings on online Classified is expected to increase in the future owing to the increasing demand of used cars in the country.

Upcoming residential & non-residential real estate projects will trigger the number of listings for sale & rent purpose.

Digital era and technology advancement are changing the fundamental nature of work around the world including Indonesia. Indonesia has a majority of young workers and entrepreneurs who choose to offer their services and trade on a digital platform thus, giving a boost to internet specific classifieds for sale and purchase of different product categories. Growing Internet and smartphone penetration in Indonesia supported by the government’s plan to develop an information highway with broadband services for all 514 regency and municipal capital cities across the country by the year 2019 (through the Palapa Ring project) is further expected to make people aware about mobile classifieds in the country.

Indonesia Online Classified Market Research Report

Rising E-commerce market coupled with support from publishers and network providers, tremendous reach through social networking sites boost the demand for online classifieds in the country. After India and China, Indonesia has the highest amount of citizens who are not connected to the Internet. Indonesia still offers a new and attractive market for 4G technology with 60.0% of the population still being offline. Activation of such technology coupled with mobile penetration in the country is further expected to boost online classifieds through mobile. Earning through advertising has also promoted various online classified websites, as it provides a platform for different companies especially new entrants to promote their product and wishes to continue to do the same in future.

Ken Research in its latest study, Indonesia Online Classified Market by Categories (B2B, C2C, Property, Auto, Recruitment) and By Source (Listing and Advertisement) – Outlook to 2021 suggested that OLX Indonesia, Job, Indonesia TradeKey, and Mobil123 will continue their dominance but have to face fierce competition from the counterparts. The companies in the industry have plans to launch their mobile apps to take advantage in increasing use of smart phones in the country.

The Indonesia online classifieds market is estimated to register a positive CAGR of over 23% during 2017-2021. Increasing use of horizontal classifieds, rising demand of skilled workers, upcoming residential projects, growing demand of used cars is expected to be key drivers for spike in demand for online classified portals in the country.

The report covers various aspects such as overall size of Indonesia online classifieds market in terms of revenues and other types of online classifieds constituting C2C classifieds, recruitment classifieds, B2B classifieds, property classifieds and auto classifieds. Market segmentation on the basis of product categories, type of listings, revenue source, product categories and market structure is described for each classified type. The report also covers trends and development; issues and challenges, end user analysis and the various business strategies adopted by major players in Indonesia online classifieds market.

For more information on the market research report please refer to the below link:

Key Data points Covered in the Research Report:

Jakarta Classified Jobs Listing Indonesia

Job Market Share Indonesia

Classified Statistics Indonesia

Car Classified Indonesia Market

BestJobsIndonesia Indonesia Business

Classified Advertisement Revenue Indonesia

Related Reports by Ken Research


Ken Research

Ankur Gupta, Head Marketing & Communications


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s