E-Commerce, a Boon for Baby and Child-Specific Products in India: Ken Research

India is the world’s second largest populated country. It was observed that the Indian baby care market is growing with the increasing population. The modern trend of e-commerce is encouraging Indian consumers to shop online. Parents prefer online shopping than the store shopping because it is cheap and easy with more varieties of toys, apparel, food, cosmetics, diapers, and accessories.

In India, more number of people is aware about health, nutrition and safety. Increase in the consumer disposable income encourage the new parents to afford modern quality baby care products. All consumers with higher disposable income have higher living standards, converting into the requirement for superior products. Increase in working women resulted in less time for shopping at stores, however, e-commerce meets the need for physical shopping at baby stores.

The new regulation laws that are effective in India prevent the production, sale and promotion of infant foods; resulting in downfall of the infant food market. Majority of the baby care goods in India are purchased by the city dwellers. The cultural aspects in India also affect the sales of baby clothes, toys and accessories because majority of the Indian families follow hand-me-down practice.

India Baby and Child Specific Products Market Research Report

According to the market research report “Baby and Child-Specific Products in India“, the online platforms for baby care products are Firstcry.com, BabyOye.com, Hopscotch.in, MyBabyCart.com, Hoopos.com, LittleShop.in, BabysJoy.com, bonsaii.in, zigy.com, NewBabyClothes.com, HomeShop18, Snapdeal, Flipkart and Amazon.in. FirstCry.com is the largest online store in India for baby and kids products with many available brands. BabyOye.com provides infant care and maternity products for women from a variety of renowned brands. Hopscotch.in provides exclusive baby and kids brands from all over the world and is an India based e-commerce service for new moms. A variety of online products for babies, infants, children and mothers are available on MyBabyCart.com.

The leading players in the baby and child-specific products are Johnson & Johnson, Kimberly Clark, Procter & Gamble and Unilever. The other competitors in baby care products are Aditya Birla Group, Amul, Brevi, Chicco, Combi, Dabur, Dorel Industries, Emami, Fisher-Price, Hasbro, Himalaya Drug Company, Infantino, Krauter Healthcare, Kiwi Baby, Marico,  Mothercare, Nestle, Newell Rubbermaid, Peg Perego, Pristine Organics, Wipro, and Wockhardt.

The baby and child-specific products market in India is expected to grow significantly over the coming years and the market also involves baby apparel segment, baby toys segment, baby cosmetics, baby food, baby accessories, baby diaper, child-specific hair care, baby and child-specific skin care, baby and child-specific sun care, baby and child-specific toiletries, baby wipes, medicated baby and child-specific products, nappy (diaper) rash treatments, baby car seats, baby strollers and prams.

The factors affecting the growth of the baby and child-specific products are urbanization, and increase in disposable income. These factors help making India one of the most attractive retail targets globally. India has the largest population of children in the age group of 0-3 in the world. Consumers are expecting convenience baby products instead of spending time on preparing traditional home-made natural, herbal and Ayurvedic solutions. A part of the Indian population still depends on the traditional home-made baby products. The availability of inexpensive products in baby toiletries such as home-made oil that discourages the use of chemical-based products for babies may lead to a slight decrease in the growth of the baby and child-specific products.

India is expecting a high birth rate in the coming years and is encouraging the continuing growth of the baby care market. The launch of imported brands and quality products by Indian brands resulted in a massive growth in baby and child-specific products. Herbal and organic products in baby care seized the baby and child-specific products leading to rise in the price of the products. The market for baby wipes has increased to heights due to awareness in hygiene amongst urban mothers. Overall, the baby and child-specific products market in India is expecting a massive growth in the coming years.

Key Topics Covered in the Report

India Baby and Child Specific Products Market Research Report

India Baby and Child Specific Products Market Size

India Baby Food Market Research

India Baby and Child Specific Products Trade Market

India Baby and Child Specific Products Import Volume

India Baby and Child Specific Products Export Volume

India Baby and Child Specific Products Market Future Outlook

India Baby and Child Specific Products Market Competition

India Baby and Child Specific Products Retail Market

India Baby and Child Specific Products Market Growth Rate

India Infant Formula Market

India Kids Apparel and Footwear Market

India Baby Gear Market Research

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Related reports:




Ken Research

Ankur Gupta, Head Marketing & Communications



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