Continued Dominance by Horizontal Classifieds and Growth in Smartphone Penetration has Evolved Growth of Classifieds in Indonesia: Ken Research

Rising employment rate and Government support along with increasing internet and smartphone penetration in the country were the key factors driving the demand for online classified portals in the country.

The report titled “Indonesia Online Classified Market by Categories (B2B, C2C, Property, Auto, Recruitment) and By Source (Listing and Advertisement) – Outlook to 2021” by Ken Research suggested Online classifieds in Indonesia is expected to generate revenue worth over USD 80 million by the year ending 2021, thus growing at a four year CAGR of 22.0% for the projected period 2017-2021.

Indonesia Online Classified Market Research Report

Major companies operating in Indonesia classifieds market have their highest ad spending on mobile classifieds. Reasonably priced 4G smartphones have prompted the Indonesian population to switch their older feature phones to smartphones. The horizontal classified platforms in Indonesia have a wider presence and offers listings across a myriad of goods and services. The horizontal classifieds covers both B2B and C2C markets across key verticals such as recruitment, real estate, matrimony/dating, automotive, e-services and others. These classifieds established their dominance in terms of traffic volume and brand recall through extensive advertising and sales. Moreover, the development of 4G LTE (Fourth Generation Long Term Evolution) network has also contributed significantly to the classifieds market by providing fast reliable internet services.

It has also been witnessed that online classified web portals operating in digital marketplace have shifted their focus from sellers to buyers; majorly among vertical classifieds where the websites are generating revenue through commercial listings. Online classifieds and advertisements have grown into online niche areas targeting recruitment, hobbies, lifestyle, automotives, property and others including C2C sales of used goods coupled with sales of merchandise by small merchants via growing use of mobile classifieds. Evolving technological innovation and information systems in Indonesia has led the Indonesian government to properly regulate electronic payment systems and transactions in Indonesia. Online classifieds business has incorporated several payment options including e-wallets to offer wider choices and convenience to consumers.

Key Topics Covered in the Report

Jakarta Classified Jobs Listing Indonesia

Job Market Share Indonesia

Auto Classified Paid Listing

Classified Statistics Indonesia

BestJobsIndonesia Indonesia Business

Trends in Classified Industry

For more information on the market research report please refer to the below link:

Related Reports by Ken Research


Ken Research

Ankur Gupta, Head Marketing & Communications


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