How Facilities Management Market is Positioned in Saudi Arabia?
Saudi Arabia Facilities Management market is vast, lucrative and fragmented with high potential. The market has witnessed a robust growth over past five years. Operations and maintenance and facilities management were not considered distinct in the country in the past but with elevated use of FM services due to rising awareness about the FM services and its benefits, the difference between the two services is being recognized.
Saudi Arabia Facilities Management market has witnessed a robust growth in past few years. The market has increased from USD ~ million in 2011 to USD ~ million in 2016 growing at a five year CAGR of ~% during the period. Growing infrastructure industry, booming hospitality sector in Saudi Arabia, increase in project activity centered on tourism, construction of resorts, hotels and budget hotel chains in the kingdom and growing real estate market in Saudi Arabia has resulted in the rising demand for facilities management services especially housekeeping services.
The FM market in the past was based on the soft services but with the technological advancement, the hard services came into play. Moreover, outsourced personnel services were the major contributors in the revenue of the industry followed by the in-house services owing to majority of the companies in the country outsourcing the services. Additionally, the service preference by the Saudi population has been the highest for integrated followed by single and bundled.
Saudi Arabia Facilities Management market is fragmented with various players operating in this industry having ~% market share in the GCC market. The facilities management market in Saudi Arabia has attracted various international players over the years due to high potential such as OCS Arabia, Cushman & Wakefield, JLL, Atkins and others. The market has been elevated owing to rising awareness and demand of the FM market. Major companies operating in the industry include Saudi Oger, Almajal G4S, Zamil O&M, Samama and Nesma Trading.
Market Segmentation by Services Type (Hard Services/Soft Services)
Hard services dominated the market of facilities management in Saudi Arabia with revenue share of ~% in 2016. These require technical assistance and are not preferred under single service offering in the country and are majorly offered in the bundled services. Increase in the construction facilities coupled with the new green and energy efficient concept in the design of shopping centers, hospitals, airports and others has led to surge in the demand of HVAC, operations and maintenance services and electromechanical services and fire safety and security system further impacting the FM market positively.
Soft services have added a percentage share of ~% in terms of revenues in 2016. Soft services are those services which do not require any specific technical knowledge or assistance such as in case of manned security, cleaning, landscaping and others. The development in the sectors such as hospitality, residential, healthcare and tourism has amplified the demand for housekeeping services in the country. Moreover, the growth in construction and high rise buildings has given a rise to demand of security and landscape access which has impacted the market positively.
Market Segmentation by Integrated SErvices, Single Services and Bundled Services
Integrated services are the largest contributor in the industry with the share of ~% in the revenues of the facilities management industry in 2016. In integrated facility management contracts, entire package is rendered out to a single service provider as a single contract and that service provider offers consolidated services such as cleaning services, IT management services, landscaping services and others. Increasing number of offices and rise in the real estate industry in the country has surged the demand for integrated services in the country as most of the offices demand integrated services.
Single services have contributed a share of ~% in the revenues of the industry. Trend in the country to hire specialized FM companies for services is the major factor which has been driving market for the segment as the end users value the experience and professional service of these single service providers.
Bundled services are the least contributor in the revenues of the industry with a share of ~% in 2016. This is due to few players offering these services in the country.
Market Segmentation by Sectors (Residentia, Commercial, Hospitality and Others)
Residential sector was the leader with the share of ~% in the FM market in terms of revenue generation in 2016. The government’s initiative following the Arab Spring in 2011 announced the plans to construct 500,000 affordable housing units, launched housing scheme ESKAN, introduced of mortgage law to boost country’s home ownership rate, targeted low income households by reconstruction and formed real estate financing company to improve access to finance.
Retail & Commercial sector has added a share of ~% in the revenues of the industry. The expansion of the commercial infrastructure of the country over the years owing to large number of competitors entering the market has given enormous potential to the facilities management companies for providing integrated facilities management services.
Hospitality sector added a share of ~% in the revenues of the FM industry. The increase in the number of tourists in the country has led the growth of hospitality sector.
Saudi Arabia Hard & Soft Services market Segmnetation
HVAC is dominating segment in the hard services segment of industry which captured revenue share of ~% in 2016. New green and energy efficient concept in the design of shopping centers, hospitals, airports and others have also driven the HVAC market.
Housekeeping services are the largest contributor in the soft services segment of industry with the revenue share of ~% in 2016. Demand for housekeeping increased with the rise in rooms in construction for the hospitality sector.
Trends & Development
Infrastructural Projects: The infrastructure industry has been growing and is expected to grow further due to the number of projects building in the country. ‘Smart city’ initiative launched by the Saudi government is a major example of development in infrastructural projects. In this initiative, the country has planned to target five Saudi cities with the help of private sector to apply the concepts of smart parking, smart lighting system, smart solid waste disposal, smart cameras and environment pollution monitoring tools.
Entry of International Players in the Market: The facilities management market in Saudi Arabia has attracted various international players over the years due to the high potential in the market. The most popular entry strategy used by international players in Saudi Arabia FM market has been JV such as OCS Arabia, Cushman & Wakefield, JLL, Atkins and others.
Green Building Initiative: Facilities management services have evolved over the years including water saving measures and energy saving modules to their systems for sustainability and improvement in the technology. Green building initiative was taken by King Abdullah in 2010 aiming to foster concepts of sustainability, environment and humanity by using natural resources in construction. The construction under this technique has increased due to this initiative leading to the requirement of more facilities management services both hard and soft for proper functioning.
Rise in Tourism: Tourism industry experts and economists predict that tourism industry can overtake the oil industry in Saudi Arabia in terms of revenue generation. Globally Saudi Arabia ranked ~ (2012) on the basis of international tourist arrivals.
Future Growth of Saudi Arabia FACILITIES management Market
Facilities management market will grow at a healthy rate in coming future. The market will increase at a CAGR of ~% during 2016-2021 owing to the rising construction industry in the country which would further lead to increased residential and commercial space. The facilities management market in Saudi Arabia is fragmented and nascent. This will give immense opportunity to the global and local players to tap the market with technology advancements in the FM industry. Growing hospitality industry in the country is expected to trigger the demand for HVAC services, security, cleaning, housekeeping and other facilities management services.
The hard services market is expected to grow at a CAGR of ~% during 2016-2021 owing to the increasing number of hotels, residential and commercial complexes and hospitals in the country. Saudi Arabia facilities management market is likely to be dominated by integrated services in coming future owing to the increasing number of commercial places in the country. Saudi Arabia facilities management market is expected to be likely dominated by residential sector during the forecast period with a revenue share of ~% in 2021.
Key Factors Considered in the Report
Comprehensive analysis of Saudi Arabia Facilities Management Market and its segments
Listed major players and their positioning in the market
Identified major industry developments in last few years and assessed the future growth of the industry
Value chain analysis of Saudi Arabia Facilities Management Market
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Ankur Gupta, Head Marketing & Communications