Elevating Demand for Probiotics in the country owing to Easy Availability and High Consumption to Foster Future Growth of Nutraceuticals Market in Vietnam: Ken Research

  • Amway is observed to dominate Vietnam dietary supplements market in 2016
  • By distribution channel, mass merchandisers dominated the Vietnam nutraceuticals market in year 2016
  • Health benefit segment dominated the functional food and beverages market segment in Vietnam.
  • Omega 3 Fatty Acids are expected to drive the dietary supplements market in Vietnam

Probiotic supplements for longer period of time have been considered as OTC (over the counter) medicine, thus leading to ease of availability among the Vietnamese population without a prescription. In Vietnam, probiotic treatment is gaining importance through well recommendations from doctors and medical professionals for curing acute watery diarrhea in children. Additionally they are also prescribed in the form of powder, ampoules or capsules for people with digestive disorder, indigestion or those who have to consume antibiotics in large amount. DSM’s latti range of probiotics which is dedicated to improve digestion and those which help in managing diarrhea have recorded huge growth in the market.

Word of mouth advertising is another major reason for growing popularity of probiotic supplements in Vietnam. Furthermore, it has been witnessed that the Vietnamese population use probiotic supplements in Vietnam for digesting street food. Highest consumption is observed among the tourists visiting the country. Looking at the high demand of probiotics, one of the global probiotic drink companies, Yakult Honsha Co. Ltd. opened its second manufacturing center in the country to complete the demand for the product in Vietnamese capital city of Hanoi. Yakult was available in about 1,200 stores and there were 80 Yakult Ladies in Vietnam as of the end of April 2011, clearly advocating the high demand for probiotics in the market.

Ken Research in its latest study, Vietnam Nutraceuticals Market Outlook to 2021 suggested herbal supplements in dietary supplements segment will continue to dominate the market during the forecast period. The consumers believe that herbal or traditional products have fewer or no side effects in comparison with standard products constituting natural ingredients. Ginseng was the most popular herbal dietary supplement used in Vietnam. These supplements are expected to be used maximum in products developed for beauty and personal care.

The report provided information on market size for Vietnam nutraceuticals market, Vietnam nutraceuticals market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, regulatory landscape, import and export scenario, trends and developments and competitive landscape.

Topics Covered in the Report

  • Vietnam Nutritional Supplements Market,
  • Market Growth Nutritional Supplements Vietnam,
  • Dietary Supplements Market Trends,
  • Vietnam Vitamin Supplement Market,
  • Vietnam Functional Food Industry,
  • Vietnam Functional Beverage Market,
  • New Developments in Herbal Supplements Market,
  • Digestive Food Market Growth in Vietnam,
  • AntiOxidants Food Category Growth Vietnam,
  • Competition in Vietnam Nutritional Supplement,
  • Future Vietnam Nutraceutical,
  • Vietnam Nutraceutical Market,
  • Dietary Supplements Market Trends,
  • Vitamins and Dietary Supplements in Vietnam
  • Probiotic Nutrition Market Vietnam,
  • Ginseng Sales in Vietnam,
  • Amway Share in Vietnam,
  • Herbalife Performance in Vietnam,
  • Omega 3 Fatty Acid Industry Size in Vietnam,

To know more, click on the link below


Related Reports by Ken Research

Asia Pacific Nutraceuticals Market Outlook 2021 – Presence of Huge Customer Base coupled with Rising Disposable Income in India and China to Foster Future Growth

China Nutraceuticals Market Outlook to 2021 – Presence of Huge Customer Base and Rising Foreign Direct Investments to Foster Future Growth

Australia Nutraceuticals Market Outlook to 2021 – Rising Prevalence of Chronic Diseases Coupled with Elevated Use among Women to Foster Future Growth

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Ken Research
Ankur Gupta, Head Marketing & Communications

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