Denmark has the highest organic food market in the world, with almost eight percent of the country’s food and drink sales are pesticide and GMO-free. Other than organic products, sales of free-form, fortified food and beverages are also increasing rapidly. Majority of the Denmark’s population are gym goers along with consumption of organic foods. The technology and innovation are driving health and wellness products consumption from both inside and outside almost reaching double digits.
The major leading competitor in the workout sector is Fresh Fitness in Denmark. It is a health club with digital group fitness offered low-cost. The health and wellness tourism statistics in Denmark are outstanding. The number of wellness outlets remains stable at 41 hotel/resort spas generating growth in Danish health and wellness tourism. Health and Wellness Tourism in Denmark includes sales of spa packages, products and services open to international and domestic tourists. Spas include hotel/resort, destination, others, medical tourism and other health and wellness.
Health and wellness is a major factor in Denmark with Danish consumers demanding for simple sugar free and low in calories 100% pure juice. Also, there is an increasingly demand for more higher-quality natural products and non-industrial food products without artificial sweeteners. Wellness means health, rest, relaxation for body and soul providing a better well-being both physically and mentally with different people with different needs.
According to the research report “Health and Wellness in Denmark”, the economic downfall in Denmark has led to increase in all the prices but the demand for health and wellness products was the same throughout the years. The herbal/traditional products are more in demand among the general public in Denmark. There is a slow increase in consumers adapting healthy practices as part of their proactive health and wellness management. Cloetta Danmark is a leading competitor in herbal/traditional products.
Danish population is appreciating and demanding for locally-produced products. The leading player in packaged food and beverages is Arla Foods Amba and other competitors are Lantmännen Schulstad and Coop Danmark, Carlsberg Danmark, Rynkeby Foods and Royal Unibrew.
Supermarkets and hypermarkets are the biggest distribution channels in health and wellness products in Denmark. The trend of living a healthier lifestyle in Denmark is expected to continue over the coming years with the massive growth in sales of health and wellness products. With the years of continuous growth in health and wellness sectors it is also expecting a saturation level in Denmark health and wellness sector. It is also expected that there will be a moderate growth in health beverages in the coming years due to high quality water available in Denmark.
Topics Covered in The Report
- Denmark health and wellness Market Research Report
- Denmark health and wellness Market Size
- Denmark health and wellness industry
- Denmark health and wellness industry analysis
- Denmark health and wellness Import Volume
- Denmark health and wellness Export Volume
- Denmark health and wellness Market Future Outlook
- Denmark health and wellness Market competition
- Denmark health and wellness Retail Market
- Health and Wellness Beverages market Denmark
- Denmark health and wellness Market Growth
- Denmark health and wellness Market Trends
- Denmark health and wellness Market Future
- Denmark health and wellness Market Analysis
- Denmark health and wellness Market Share
- Denmark health and wellness Market Projection
- Denmark health and wellness Market
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Ankur Gupta, Head Marketing & Communications