How is Japan Nutraceuticals Market Positioned?

Japan nutraceuticals market has showcased steady growth in between 2011 and 2016 with recorded CAGR of ~% and revenues worth USD ~ million and USD ~ million in years 2011 and 2016 respectively. High demand for beauty and weight loss supplements in Japan acted as major driver for the nutraceuticals market in the country. The fact that Japanese people have been most health, beauty and body conscious in the world with an estimated average annual spending of USD ~ per household for health fortification purposes in 2012 helped nutraceuticals market players generate high revenue from the segment. Owing to the trend, the market has witnessed an increase in beauty supplements that range from whitening tablets to collagen drinks with honeysuckle such as DHC Collagen Powder, Brand’s Innershine Ruby Collagen essence Strips, Orbis collagen the beauty and Jelly and others over the years.

By Dietary Supplements, and Functional Foods and Beverages: Functional foods and beverages dominated the Japan nutraceuticals market with revenue share of ~% in 2011 and ~% in 2016. Supplements which have been observed to be consumed during old age have been observed to dominate the entire market owing to presence of increased geriatric population in Japan. Geriatric population is observed to consume functional foods and beverages at extensive rates.

By Distribution Channel: Mass merchandiser including supermarkets and hypermarkets holds the largest share in the distribution of nutraceuticals in Japan since the pharmacies and convenience stores principally accommodate only best selling products due to the limited selling spaces. Convenience stores (called Combini in Japan) accounted to a share of ~% in the distribution channels of nutraceuticals in Japan in 2016. .  Other major distribution channels include pharmacies, door-to-door sales, and mail orders.


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