The demand for beauty and weight loss supplements has been increasing over the years owing to the large number of target audience including people who have little time to eat healthy or spend time in exercising at a gym. Japan is considered as a health, beauty and body conscious society. Moreover, people are observed to be concerned for their weight also with obesity rate owing to perception being thin is beautiful among Japanese people. Economic stability and awareness among people has consequently resulted in increased demand for supplements for weight loss majorly amino acids supplements and lipoic acid supplements containing ingredients like alpha lipoic acid, L-carnitine, Garcinia cambogia, soy protein, fish collagen, L-arabinose, yeast alpha-mannan and konjac glucomannan.
Moreover, increasing interest of males towards the beauty supplements in Japan is also expected to fuel the nutraceuticals market in Japan by 2020. Beauty supplements rectify skin issues which lead to tissue formation. These are absorbed into the bloodstream where nutrients get deliver to skin, eyes, nails, hair and other parts of the body. These supplements are very popular amongst the Japanese which range from whitening tablets to collagen drinks with honeysuckle.
Japan nutraceuticals market has showcased steady growth in between 2011 and 2016 owing to increased demand for beauty and weight loss supplements in Japan. The fact that Japanese people have been most health, beauty and body conscious in the world with an estimated average annual spending of USD 155.8 per household for health fortification purposes in 2012 helped nutraceuticals market players generate high revenue from the segment. Owing to the trend, the market has witnessed an increase in beauty supplements that range from whitening tablets to collagen drinks with honeysuckle such as DHC Collagen Powder, Brand’s Innershine Ruby Collagen essence Strips, Orbis collagen the beauty and Jelly and others over the years.
The report titled “Japan Nutraceuticals Market Outlook to 2021 – Aging Population leading to Increase in Prevalence of Chronic Diseases to Foster Future Growth” by Ken Research suggested that nutraceuticals market in Japan would showcase a steady growth during the forecast period. Economic stability to purchase expensive nutraceuticals will act as major driver for the market.
Ankur Gupta, Head Marketing & Communications