Launch of Novel Products by Both Domestic and International Players Operating in the Market to Drive Nutraceuticals Market in India: Ken Research

Amway is leading dietary supplements market in India.

By distribution channel, mass merchandisers dominated the India nutraceuticals market in year 2016

Health segment dominated the functional food and beverages market segment in India.

Omega 3 Fatty Acids are expected to drive the dietary supplements market in India

India is a nascent market for nutraceuticals. Both MNCs and domestic companies in pharmaceutical and food and beverages business are continuously involved in launching their new products in the market owing to the diverse demand among huge customer base available in the country. In case of plant extracts and phytochemicals, Indian companies have entrenched as suppliers both locally and globally. India has been an exporter in nutraceuticals market but with an increase in awareness, product availability and supply chain infrastructure, the nutraceuticals industry is booming in domestic market presently. For instance, Vitalic Nutrition launched nutraceuticals and dietary supplements under the brand name “Truuth” in 2016 in India. The company has launched this brand in collaboration with Athena Pharmaceuticals. Similarly, the leading company of Sri Lanka, Plant Herb Lifesciences launched its products and Big Brother Nutra Care Pvt. Ltd. launched ‘FreeLady–REGANE’ First Ever Nutraceutical Product for Menopausal Women in India in May, 2017.

India Nutraceutical Market Research Report

All these companies and many others launched these products in India looking at huge customer base and increasing demand and are in plans to invest huge amounts on marketing and promotion. Vitalic nutrition announced that company is in plans to invest INR 100 crores (USD 15.4 million) on promotion of Truth brand in India. The trend is expected to increase the usage of nutraceuticals in India, hence driving the market.

Ken Research in its latest study, India Nutraceuticals Market Outlook to 2021 suggested vitamins and minerals in dietary supplements segment will continue to dominate the market during the forecast period. Deficiency of vitamin D will act as driving factor with approximately 65% of the population being deficient of vitamin D.

India nutraceuticals market is likely to showcase growth at a rapid rate during the forecast period. Rising awareness about nutraceuticals, presence of undernourished population and elevating prevalence of obesity and diabetes are the factors which are expected to foster future growth.

The report provided information on market size for India nutraceuticals market, India nutraceuticals market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, regulatory landscape, import and export scenario, trends and developments and competitive landscape.

Key Topics Covered in the Report:

Protein and Amino Acid Supplements Sales in India

Dietary Supplements Market Trends

India Nutritional Supplements Market

India Nutritional Supplements Industry

Anti Oxidants Food Category Growth

Licorice Medicine Sales in India

Trends in Dietary Supplements Market India

Nutritional Supplements Market Competition

India Vitamin Supplement Market

Probiotics Market in India

India Nutraceutical Market

India Functional Food Industry

For further reading click on the link below:

Related Reports by Ken Research


Ken Research

Ankur Gupta, Head Marketing & Communications


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