Aging Population coupled with Rising Disposable Income in the Country to Drive Nutraceuticals Market in India
The report titled “India Nutraceuticals Market Outlook to 2021 – High Prevalence of Lifestyle Diseases coupled with Rising Awareness to Foster Future Growth” by Ken Research suggested that nutraceuticals market in India would showcase a robust growth during the forecast period. Rising awareness about nutraceuticals, presence of undernourished population and elevating prevalence of obesity and diabetes are the factors which are expected to foster future growth.
Lifestyle diseases such as type 2 diabetes, hypertension, cancer, and other health issues in India replaced traditional health risk factors which led to increase in incidents of diseases and deaths in last two decades. Increase in the prevalence of non-communicable diseases can be attributed to the reasons such as change in lifestyle pattern of Indians over the years, unhealthy diets, air pollution, increase in smoking, excessive tobacco and alcohol consumption and sedentary urban lifestyle. Dietary factors have an important role in premature chronic disease appearance, disease progression, morbidity and mortality. Increase in diseases coupled with the rising awareness amongst the population about fitness and health through nutraceuticals has given a boost to the market. Supplements have been used for treatment and prevention of few disorders. Probiotics and Omega 3 fatty acids supplements are observed to gain demand in the market as a result of growing prevalence of diseases. Moreover, it was observed in 2016 that the demand for supplements containing anti-oxidants, magnesium and folic acids has elevated as they build strong immune system, prevent cancer and reduce risk of heart diseases. The demand for diabetes supplements in India including HealthViva Pure Herbs Diabez Care, Aimil BGR-34 and Ayush 82 Diaba Treat has been increasing owing to the rise in the prevalence of diabetes over the years in India.
The revenues of India nutraceuticals market are observed to continuously increase at a high pace during the historical period. The growing trend towards preventive healthcare in the country has resulted in entry of diverse type of market players in the country. For instance, Novartis, GSK and Cadila Health have launched their dietary supplements in the market. Similarly, companies like Cadbury India and Dabur have significant presence in functional foods, while specialized companies like Himalaya, Herbalife, and Amway enjoys high share in the total revenue of the market. The presence of various type of companies coupled with huge customer base present in the market is the major factor which has been observed to drive the nutraceuticals market in India.
Key Topics Covered in the Report:
Swisse Wellness Nutrition Multi Vitamin Brand
Future India Nutraceutical
Functional Food Market India
Growth Vitamin Supplements Market
Future Functional Food Products India
Functional Foods, Nutraceuticals and Medicines India
India Sports Drink Industry Size
Omega 3 Fatty Acid Industry Size in India
Blackmores vitamins and supplements India
India Functional Beverage Market
Herbal Supplements Market in India
Probiotic Nutrition Market India
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Ankur Gupta, Head Marketing & Communications