Consumer Attitudes and Online Retail Dynamics in Chile, 2015-2020: Ken Research

Chilean online commerce is small, with less than 2% of sales contributing to the total retail sales. However, this scenario is changing fast and online commerce is growing quicker than ever before. Mobile commerce is the major contributor to the online retail sales which is because of high adoption to Smartphone’s and high internet speeds coupled with high internet penetration across the country. Though the economy has slowed down in the last two years, online commerce is not affected due to these macro-economic changes but instead more Chileans are adopting online commerce every year.

Key Findings

Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 15.2% over the forecast period

High internet penetration and very high Smartphone penetration will act as a catalyst for the emerging online shopping market

Electrical and electronics was the largest product group in 2015, with total online sales of CLP281, 511.7 billion, or 47.6% of total online retail sales in 2015

Mobile commerce secured with sophisticated payment options is the future of online retail in Chile


“Consumer Attitudes and Online Retail Dynamics in Chile, 2015-2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Chile’s online retail environment. In addition, it analyses the key consumer trends influencing Chile’s online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Chile, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


Ken Research
Ankur Gupta, Head Marketing & Communications

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