The growth in the dental care market of Philippines has been spurred by rising elderly population, changing lifestyles leading to oral problems, increased healthcare expenditure by the government as well as households. Growing popularity of dentist as a profession has led to more students opting for dental studies. Dental tourism has been rapidly flourishing in the country and has further driven the demand for premium quality consumables and advanced equipments for diagnosis and treatment.
The Philippines dental care market has registered a figure of USD ~ million during 2014 in comparison to USD ~million in 2009. The market has grown at a promising compound annual growth rate (CAGR) of ~% during the period 2009-2014.
Philippines dental care market has been classified on the basis of product categories which include dental care services, dental equipments and oral care. The largest revenue contributing segment to the overall market has been dental care services, which contributed a share of ~% in 2009 and ~% in 2014.
The Philippines has been majorly dependant on imports of dental equipments and consumables from markets such as China, Germany, Singapore, Japan and the US. Additionally, the market faces constraints in terms of resistance of Filipinos to visit a dentist. Further, the rural population of the country still does not spend much on secondary oral care products. The immigration of dentists to other countries in search of better opportunities is another major problem faced by the domestic market.
The Philippines dental care services market perceived an impressive compounded annual growth of ~% during the review period 2009-2014. This tremendous elevation can be attributed to the growing concerns over maintaining proper oral hygiene. Changing lifestyles and eating preferences have affected the oral health of the Filipinos and increased the incidence of dental problems. The rising number of dental clinics in the country along with the growing number of dental practitioners has been further driving the growth of this market.
It has been observed that the country recorded nearly ~ registered dental professionals and ~ dental clinics including both private clinics and public hospitals in 2014. Further, majority of the dental clinics in the Philippines were entrepreneur based standalone clinics, while only ~% of the clinics was organized.
The prosthodontic dental service has been the largest revenue generating segment in the dental care services market, which reported ~% revenue share in 2014. The dental cosmetic services along with restoration services which are increasingly becoming popular especially amongst tourists have contributed a revenue share of ~% in the overall dental care services business in 2014.
WHY WAS THERE AN INCREASE IN THE REVENUES OF DENTAL EQUIPMENTS AND CONSUMABLES IN THE PHILIPPINES?
The Philippines dental equipments and consumables market which constituted a share of ~% in the overall revenue of Philippines dental care market in 2014 garnered revenues of USD ~ million during 2014. Overall, the market has observed a reasonable CAGR of ~% during 2009-2014.
The Philippines dental equipments and consumables market has been mainly driven by increasing demand for technological advancements and the growing demand for premium quality supplies used in treatment by patients. Further, innovative dental chairs, imaging systems and CAD/CAM dental systems have facilitated rapid and effective dental diagnosis and treatments.
The Philippines is not a large manufacturer of medical devices or equipments and therefore largely dependent on imports from China, Germany, other countries including Singapore, South Korea, the US. It has been analyzed that local manufacturing in the Philippines is restricted to sterilizers, incubators and dental furniture which together contributed only a ~% to the revenue of Philippines dental equipment market in 2014.
HOW HAS THE PHILIPPINES ORAL CARE MARKET FLOURISHED IN THE RECENT PAST?
The Philippines oral care market has been experiencing a transformation owing to increasing awareness for oral health and hygiene. Apart from dental carries and gum diseases, bad breath is a major concern amongst the Filipinos. The oral care market in the Philippines has grown at a CAGR of ~% during the period of 2009-2014. Apart from toothpaste and toothbrushes, dental rinses and floss have gained popularity over the past few years particularly in the urban areas. As more and more people become conscious about their social status and physical traits, such products have been able to help Filipinos in avoiding bad breath and the problem of tooth sensitivity without having to visit a dentist very often.
The oral care market in the Philippines has been largely dominated by toothpaste and toothbrush, which contributed a gigantic share of ~% to the overall revenue of the market in 2014. Further, mouthwashes have become an increasingly essential part of oral healthcare in the Philippines over the last decade.
The market for oral care in the Philippines has been majorly dominated by global players such as Colgate Palmolive, Unilever, P&G and GlaxoSmithKline (GSK). Together, these players contributed a share of to the revenue of Philippines oral care market in 2014. Colgate-Palmolive Philippines has remained as the market leader holding its value share of ~% in 2014.
HOW IS PHILIPPINES DENTAL CARE MARKET EXPECTED TO PERFORM IN THE FUTURE?
The dental care market in Philippines is expected to grow at a healthy pace owing to surge in the number of patients suffering from oral problems as well as due to the growing awareness among the country’s population. Additionally, consumption of alcohol and tobacco in larger quantities would amplify the incidence of oral problems among the youth. Further, the country’s growing elderly population will continue to act as an important driver of the dental care market. Rising incomes of consumers would enable them to spend on oral hygiene which includes oral care products. Additionally, the rising dental tourism in the country is further anticipated to support the growth of the market in the near future. The Philippines dental care market is anticipated to rise from USD ~ million in 2014 to USD 2,725.3 million in 2019 at a CAGR of ~%.
The dental care market is anticipated to witness a growth in the number of dental chains which would expand the share of organized dental clinics in the country. The need to use premium quality and durable consumables as well as advanced diagnostic and treatment equipments will continue to drive the dental equipments and consumables market in the Philippines. The country will continue to depend on imports until the government starts offering opportunities and incentives for growth of domestic manufacturers. The oral care market will continue to witness launch of new and innovative products by multinational companies. Use of innovative ingredients will attract customers and therefore drive growth in the oral care market.
The Philippines dental care market will continue to be dominated by dental care services which would contribute a revenue share of ~% in 2019. Dental Care services will also observe the fastest growth amongst all the market segments.
KEY FACTORS CONSIDERED IN THE REPORT
- Comprehensive analysis of Philippines Dental Care market and its segments
- Listed major players and their competitive landscapes
- Analyzed profile of patients in the dental care services market of Philippines.
- Identified major industry developments in last few years and assess the future growth of the industry
- Regulatory framework help to understand investment opportunities and complexity involved
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Ankur Gupta, Head Marketing & Communications