Rising Significance of Fitness and Reducing Subscription rates to Foster Growth of Brazil Fitness Industry: Ken Research

Rising Instances of Obesity and Reduction in Subscription Rates by the Major Companies to Support Growth

The Brazil Fitness Industry will continue to grow over the next few years with the increasing instances of obesity, rising significance of appearances in daily life, and improving economic conditions in the country. However, the unstable economic and political conditions of the country are anticipated to restrict the growth rate for the industry. Revenues from the Brazil fitness industry are expected to expand to over USD 5 billion in 2019, growing at a CAGR of ~% from 2015 to 2019.

The industry is expected to witness greater demand from cities such as Sao Paulo and Rio de Janeiro, where the maximum numbers of fitness centers are established and a majority of the urban and middle class population resides. The rising health issues accompanied with rising awareness about fitness, the sedentary lifestyles, new forms of fitness activities and lower subscription rates by the fitness centers would drive the industry forward.

In terms of individual markets, the Brazil fitness services market has been the major contributor to the revenues of the Brazil fitness industry. The fitness equipment market has complemented the existence of the services market. A rise in the fitness centers would lead to a rise in the demand for fitness equipments hence increasing the size of the industry. The launch of innovative forms of maintaining physical fitness in the fitness services has also attracted a lot of subscribers. However, a large part of the Brazil fitness services market is unorganized. The organized chains comprise of a very small part of the market.

The fitness equipment market in Brazil receives a boost with a rise in the number of fitness center subscriptions and the number of centers as well. Additionally, people have started keeping equipments for workout at home as well. Equipments such as treadmills and dumbbells are extensively used at homes. The fitness equipment market is dominated by the domestic brands of Brazil.

With the economic conditions improving, the industry is expected to witness stable growth rates further. The overall industry which comprises of fitness services and equipment market is expected to reach a CAGR of ~% from 2015 to 2019. However, it is predicted that the industry would experience a decline in the CAGR from the previous years. This is due to the lack of obese people willing to join fitness centers in Brazil and the slow economic recovery of Brazil. The increase in the concentration of obese people further would present itself as an opportunity to be tapped by the fitness industry.

“Brazil is the world’s second largest fitness industry in terms of number of fitness centers. With the increasing number of international sports events being conducted in Brazil and the rise in the instances of obesity and related health issues such as diabetes and hypertension, the fitness industry would play a major role in the country. Use of poor quality second hand equipment, upcoming trend of video on demand services for exercising and the poor investment climate serve as the major drawbacks for the industry.”, according to the Research Analyst, Ken Research.

The report titled “Brazil Fitness Services and Fitness Industry Outlook to 2019 provides detailed overview on the Brazil Fitness Industry and helps readers to identify the ongoing trends in the industry and anticipated growth in the future depending upon changing industry dynamics in coming years. The report will help industry consultants, fitness equipment manufacturers, fitness service suppliers as well as other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Key Topics Covered in the Report:

Brazil Fitness Industry

  • Market Size by Revenues
  • Market Segmentation by
  • Fitness Services and Equipment

Brazil Fitness Services Market

  • Market Size by Revenue
  • Market Segmentation by
  • Product Categories
  • Nature of Organization
  • Regional Demand
  • Services Provided
  • Subscription Charges
  • Area of the Gym

Brazil Fitness Equipment Market

  • Market Size by Revenue
  • Market Segmentation by
  • Source of Procurement
  • Regional Demand
  • End Users
  • Institutional Users
  • Type of Equipment
  • Growth Drivers
  • Trends and Development
  • Issues and Challenges
  • SWOT Analysis
  • Competition and Market Share
  • Future Outlook
  • Analyst Recommendations
  • Macro Economic Parameters

Key Product Mentioned in the Report

Personal Trainers




Martial Arts



Stationary Bikes

Elliptical Machines

Free Weights


Companies Covered in the Report

Bio Ritmo


Companhia Athletica



Life Fitness



Related Reports:

India Fitness Services and Equipment Industry Outlook to 2019 – Increasing Obesity and Disposable Income to Spur Future Growth

 The UK Health and Wellness Industry Outlook to 2017 – Robust Growth in Fitness and Nutraceutical Segment

 Italy Nutraceuticals Industry Outlook to 2017 – Growing Demand from Fitness Conscious Population to Fortify Revenues

Ken Research
Ankur Gupta, Head Marketing & Communications


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