Mobile TV is television viewed on the mobile/handheld devices of the people. It is simply watching Pay TV channels and facilities of Pay TV on mobile phones instead of box television, LCD, LED television sets. These Pay TV facilities can be obtained through various channels like satellite service, digital terrestrial or the internet services.

It was estimated that India had ~ million mobile internet users as of FY’2015. It is expected to further reach ~ million users in FY’2016 and 314.0 million mobile internet users by FY’2017. Mobile internet can be used on smart phones only. The smart phones industry in India has been growing at a tremendous rate. Around ~ million smart phones were shipped in India in the second quarter of FY’2015. This was a 44% increase from the second quarter of FY’2014. The smart phone users in India increased from ~ million in 2009 to ~ million in 2014. This clearly represents the increasing demand for the smart phone industry. An increase in the mobile TV market will come only with an increase in the mobile internet users.

The providers of Mobile TV apps are telecom companies and a few other brands which provide mobile and broadband subscriptions. A few players in this market include Tata Sky, Dish TV, Bharti Airtel, Reliance Jioinfocomm, Vodafone, Sun TV and Aircel. These encapsulate the various Pay TV channels which are broadcasted on the regular DTH networks.

Moreover, the launch of 4G services by service providers like Airtel and Reliance will make it a potentially major market for Pay TV.

What have Been the Factors Behind the Growth of Pay TV Market In India ?

The media and entertainment industry has been one of the fastest growing sectors in India. Pay TV industry has been divided into 3 major segments on the basis of regulated content provision namely Cable TV, DTH, and IPTV. The introduction of cable TV in the Indian scenario bought with it the perks of viewing multiple channels instead of one single broadcast at a particular time of the day. It has further been divided into two segments which include analog and digital cable TV.

The total revenue of Indian pay TV market reached INR ~billion by the end of FY’2015 from INR ~billion in FY’2010. Cable TV occupies nearly ~% of the market share of India pay TV market in terms of number of subscribers. On the other hand the number of DTH subscribers has been noted at ~ million in FY’2015.

How Is Cable TV MarkeT Affecting The Pay TV Market?

Cable television has been one of the most widely used modes of television viewing in India. It is a method of delivering television programs to the subscribers with the help of radio frequency (RF) signals. These signals are transmitted via coaxial cables or fiber optic cables

The most significant aspect of television growth was the passage of the Conditional Access System Bill (CAS) of 2002, which redefined television distribution. This initiative by the government started the switchover to digital connections pan India. Along with this, the ARPUs for the cable TV industry have risen from FY’2010 to FY’2015 achieving a CAGR of ~%. The rise in ARPU has been a result of more expensive digital connections being promoted.

The overall cable TV market in terms of revenues has observed a CAGR of approximately ~% during

Key Topics Covered in the Report:

  • India Pay TV Market Size by
  • Revenues
  • Number of Subscribers
  • Market Segmentation by
  • Technology
  • Regional Demand
  • Source of Revenue
  • India Cable TV Market Size by
  • Revenues
  • Number of Subscribers
  • India Cable TV Market Segmentation by
  • Technology
  • Regional Demand
  • India DTH Market Size by
    • Revenues
    • Number of subscribers
  • India DTH Market Segmentation by
    • Regional Demand
  • India IPTV Market Size by
    • Revenues
    • Number of Subscribers
  • India IPTV Market Segmentation by
    • Regional Demand
  • Trends and Development
  • SWOT Analysis
  • Competition and Market Share
  • Government Regulations
  • Growth Drivers
  • Issues and Challenges
  • Future Outlook
  • Analyst Recommendations
  • Macro Economic Parameters

Related Reports:

Asia IPTV Industry Outlook to 2016 – Lower Installation Cost Driving the Future Growth

North America IPTV Industry Outlook 2016 – Rising Competition between Cable Operators And Telecos

Global IPTV Industry Outlook To 2016 – Favorable Prospects with Rapid Broadband Infrastructure Deployment In Asia

Ken Research
Ankur Gupta, Head Marketing & Communications



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