Vietnam E-Commerce market is expected to reach over USD 7.5 billion by 2019: Ken Research

  • Future Growth of E-Commerce market is expected to be led by online retail market, followed by demand for travel and entertainment services
  • The Online retail market leader, Lazada is expected to maintain its dominant position
  • Global brands such as Lazada, Zalora and others are expected to compete with other players in the overall E-Commerce market.

Ken Research announced its latest publication on Vietnam E-Commerce Market Outlook to 2019 – Driven by Internet Penetration and Smartphone Usage which provides a comprehensive analysis of the E-Commerce market in Vietnam and covers various aspects such as market size of E commerce market, online gaming market, segmentation by online retail market, online travel market, online Entertainment and service booking market, regional demand and on the basis of types of Goods sold and performance model. The report also provides competitive landscape and profile of major players operating in E-commerce market of Vietnam. The future analysis of overall E-commerce market and by segments has also been discussed in each of the sub segment. The report is useful for online retailers, large E-commerce companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

The Vietnam E Commerce market has witnessed a growth in recent years on account of rising demand for retail products fueled by introduction of new technologies, rising smartphone penetration and entry of new players. The surge in growth is majorly originated from growth in online retail segment. The growth in E-Commerce has been largely led by the domestic factors such as supportive government policies, increasing demand and entry of new player in market. The Ecommerce market is comprised of large companies, with Lazada and Hotdeal being dominant Players in online retail segment. The market for online gaming has been dominated by VTG, which posses a large portfolio of gamers of different age group. The Vietnam E-Commerce market revenues have grown at a CAGR of 114.7% from 2011-2014.

According to the research report, the Vietnam E-Commerce market will grow at a considerable CAGR rate thus reaching USD 7.5 billion by 2019 driven by increasing internet penetration, rising personal disposable income, lower prices, better discounts relative to brick and mortar stores and presence of a large number of online retail portals offering a variety of goods.

“Increasing internet penetration due to technological improvement and decline in the prices of broadband services are anticipated to give a boost to Vietnam E-Commerce market while lack of infrastructure facilities and negative price competition are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Analyst, Ken Research.

Key Topics Covered in the Report:

  • E-Commerce Market Size by GMV
  • Market Segmentation by
    • Sectors (Online Retail, Online Travel and Online Entertainment and Services Booking Market)
  • Online Retail Market Size by GMV
  • Market Segmentation by
    • Type of Goods Sold
    • Region
  • Online Travel Market Size by GMV
  • Market Segmentation by
    • Category
    • Tickets
  • Online Entertainment and Service Booking Market Size by GMV
  • Market Segmentation by
    • Category
  • Online Gaming Market Size by GMV
  • Market Segmentation by
    • Type of Device used
    • Mode of Payment
    • Type of Membership
  • Online Advertisement Market Size by GMV
  • Market Segmentation by
    • Performance Model
  • Online Payment Gateway Market by GMV\
  • Trends and Development
  • SWOT Analysis
  • Competition and Market Share
  • Growth Drivers
  • Future Outlook
  • Macro Economic Parameters

Companies Covered in the Report

Global Players






Trip Advisor


Domestic Players-Online Retail





Domestic Players-Online Travel



Domestic Players- Online Advertisement

BBDO Vietnam

Brand Up

Domestic Players- Online Payment Gateway

One Pay


Ngan Luong



Related Reports:

Malaysia E-Commerce Industry Outlook to 2019 – Driven By Internet Penetration and Mobile Access Devices

The Philippines E-Commerce Market Outlook to 2018 – Driven By Rising Internet Proliferation and Effective Online Payment System

South Korea Online Retail Market Outlook to 2019 – Driven By Rising Smartphone Penetration and Advent of Social Commerce

Ken Research
Ankur Gupta, Head Marketing & Communications

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